ABOUT AARON CARRIERE

I’m an Enneagram One with two middle names.

Raised in Michigan’s remote Upper Peninsula, I lost the accent but honor my Finnish roots at 185 degrees in a barrel sauna.

I love music, guitar, the outdoors and making things.

Someday I’ll appreciate that I’m much older than I appear. I’m a husband and a father of three kids. Their bold creativity and contagious joy inspire me to create.

PHILOSOPHY

Why I believe in the power of a good story, well told.

An old Hollywood adage is to drive your first screenplay to the ocean and toss it in. Unfortunately, this is true.

I didn’t make it to the Pacific, but my first screenplay was awful. There was no clear desire. The conflict was soft, like a wet noodle handshake.

However, it was a life-changing flop. It ignited a deep desire to understand why storytelling works––and put it into practice.

It’s a lifelong pursuit, but over a decade later I’ve witnessed storytelling’s incredible power to capture the human mind and communicate complex ideas in compelling ways.

Today, I’m working in the intersection of storytelling and business, building bridges of connection between organizations and the people they serve.

Although communication channels are in a constant state of flux, effective storytelling stands the test of time.

I’ve partnered with organizations large and small. I’ve witnessed the principles of storytelling lead to incredible outcomes.

A nonprofit inspired millions with generosity.

A woman escaped human trafficking and healed others.

Humanizing an IT problem closed a multimillion dollar deal.

I’ve learned from incredibly talented people who continue to inspire the craft of storytelling.

Projects I’ve worked on have won awards and amassed millions of views. But we’re only at the beginning of a new world of storytelling possibilities. There’s more stories to bring forth.

If you’re still reading this, let’s talk.